Chiara Palieri is an award-winning MICE Senior General Manager and Executive Advisor who has been featured by CNN, Arab News, EuroNews and World Finance, and she is an influential activist for Gen-Y issues, education and women in leadership. As the only UFI Certified Advisor to the Saudi government, Chiara proudly serves the Saudi Conventions & Exhibitions General Authority as Senior General Manager for Business Development & Partnerships and subject matter expert advisor to the Chairman, H.E. Fahd Al Rasheed. As a key sector SME in the Kingdom, Chiara led the MICE strategy at the Royal Commission for Riyadh from 2019 to 2024 and heavily contributed to the national MICE strategy developed by the Saudi Conventions and Exhibitions General Authority. Fueled by an ambition to make Riyadh one of the top MICE destinations globally by 2030, she also supported other government entities on venue development and operator selection. Equipped with 13 years best-in-class experience that spans across 8 countries, Chiara has organized more than 100 high calibre events, from royal foundations, government entities to Fortune 500 companies.